Prerequisite: "Marketing Management"

When it comes time to promote your business, you’ll find that your options are seemingly endless.  Each market and industry has its own style, every customer and consumer their own favorite platform. The challenge is finding the right promotional tool that gives you the biggest return on your investment. Don’t be afraid to try out new methods and don’t always color inside the lines. Promoting your business is where you get to be creative, experimental, and fun - so don’t hold back!

Online Marketing

If there’s one place you absolutely need to be promoting your business, it’s online. With the various free avenues found there, it’s almost hard not to take advantage of it.  In fact, customers are so used to using the internet for researching purchase decisions that if you don’t create your own online presence, they will most likely create it for you.


Your website is your online storefront, so make sure you take it seriously. You wouldn’t want a shop that is dirty, hides its products, or doesn’t have a sign out front, so don’t do that with your website. If you aren’t a website design expert, then don’t hesitate to hire one. It will be money well spent.

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